Ryan, one thing I noticed.

Agents already have the best deal source in real estate. They just use it for their clients. I built the class that shows them it's theirs too.

I spent 96 hours building a predictable funnel to add $100k a month to Agent Investors, with less work from you.

6 agents a week at about $5,000 is $120k a month. I built the cold-traffic class that finds them.

A Tuesday class full of agents watching you code a live MLS feed, then applying to join the Accelerator.

Your best proof is a live MLS search. A short VSL can't show it. A weekly class can. Here's the funnel built around it.

Before the deliverables

Who to target,
and why a webinar.

01

What's already right

Your offer has the thing cold traffic needs most: a mechanism nobody else has.

Every other real estate coach sells "off-market" deals, which means paid mail, cold calls and texts. You sell the opposite: the MLS Coding System, the Deal Sort app, agent-to-agent scripts and $0 marketing. That's a real reason for a stranger to stop scrolling. Right now it sits behind a bio link and a short apply page. It needs a funnel that shows it working.

Other coachesAgent Investors
Deal sourceOff-marketThe MLS
MarketingThousands a month$0
EdgeA listA license and an app
02

The angle (Haynes: conditions, not demographics)

Licensed agents in a slow market, sitting on the best deal source in real estate, and only using it for their clients.

Closings are down and commissions are under pressure, so agents want income that doesn't depend on the next client. They already have MLS access, know contracts and speak the listing agent's language, which is exactly what your system runs on. The only belief in the way is "the good deals are all off-market". Your content already attacks that belief ("Everyone said deals are off-market. I found mine on the MLS."). The funnel is built on it.

  • Narrative"Closings are down"
  • Belief"deals are off-market"
  • Their edgeMLS access
  • Outcomea deal, $0 marketing
03

Why a webinar, not a VSL

Your best proof is a live MLS search. A video can only describe it.

Haynes' rule: when the buyer has to drop a belief and learn a new mechanism, teach it live. Agents aren't short on time the way doctors are, they control their own day, so show-up is realistic. In a weekly class you code a live MLS feed, flag the hot listings in Deal Sort, read the agent-to-agent script and walk an offer. By the end, "deals are on the MLS" isn't a claim, they've watched it. Then the Accelerator is the obvious next step.

Short VSLWeekly class
BeliefToldShown on a live MLS
MechanismDescribedDeal Sort, on screen
Fits RyanPartlyHe teaches live daily
04

The offer and the maths

The Accelerator, sold from a class every Tuesday.

The class sells what you already offer: the step-by-step Accelerator, the Deal Sort app, daily live training, coaching, the community and the masterminds. It keeps your disclaimers and adds an action-based guarantee. Agents earn well enough to invest in it and already know how deals close.

6 / weekagents from one cold-traffic class a week, a conservative number we'd check on the call
$30,000a week, at about $5,000 per agent
$120,000a month, on top of your current funnel.

So instead of explaining it, I built it. The funnel, the class, the ads and every email, all below.

See what's built

Here are the
sample deliverables:

The funnel03
Webinar presentation01
Ad creatives03
Email + SMS sequences04

Case studies

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